Brand design is the process of crafting a brand's visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography. A brand's visual identity is the aesthetic embodiment of its positioning and personality. Branding design helps your audience recognize your company, products, and content. Probably the most well-known advantage of branding is how it helps you identify with your audience. When you see a sign, letterhead, or blog post, it should be clear what company created it.